Page 17 - GlobalEyes Edition 1 Feb 2011

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MARKETING
globaleyes / edition 1
17
in for plenty of attention,” said
Alec Grobbelaar, Regional
Sales Manager Africa. “We are
now working hard to follow up
the large number of requests
for information, not only from
mine operators but also from
resellers and other market
segments.”
Kalgoorlie in the Western
Australian gold fields is
the venue for the biannual
Goldfields Mining Expo.
This year Bradken’s entire
Mining Products division
was on show, with Mineral
Processing, Crawler Systems,
Wear Plate and Block and the
GET & Buckets businesses
sharing the spotlight to
demonstrate the range, depth
and breadth of Bradken’s
products and services to this
important market.
According to Craig Lee,
General Manager of Wear
Plate and Block, the Expo
presented a very good
opportunity to launch
Bradken’s new patented
Versa-Tile System
TM
.
“Participating in the Expo was
a valuable exercise for us,
giving the opportunity to show
something new to our existing
customers, develop good
contacts through networking,
as well as educate potential
customers about Bradken,”
he said.
The annual AusRAIL
conference and exhibition is
the largest rail industry event
in Australia. This year’s event,
held in Perth and attended
by around 2,000 rail industry
participants, provided an
ideal opportunity to re-
introduce Bradken to the
market as a major supplier of
rolling stock.
“Our presence at AusRAIL
allowed us to highlight the
Rail Division’s capabilities in
our key markets – coal, iron
ore and intermodal as well
as reminding our customers
about Express Parts, our
comprehensive spare parts
facility,” said Barry Dawber,
Sales Manager Coal & Bulk.
Bradken on track at AusRAIL. L-R Barry Dawber (Coal & Bulk), Brett Albury (Express parts), Sean Boswell (Iron Ore)
“Ready to help”. Staff at Bradken’s booth at Goldfields Mining Expo, L-R Craig Swanepoel, Gary Rew, John Fitzgerald, Mark Rookledge, Lyn
Creswell, Trevor Letchford, Cathy Hewett.
Equipped for oil sands. Bradken’s display at the 2010 Oil Sands Trade Show, Alberta Canada.