Page 10 - GlobalEyes Edition 9 - November 2012

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GLOBALEYES / EDITION 9
AFRICA RAIL
Africa Rail stand for 2012
For the second consecutive year, Bradken has been
a prominent exhibitor at the Africa Rail exhibition and
conference held in June 2012 at the Sandton Convention
Centre in Johannesburg, South Africa.
Now in its 15th year, this week long event is the African
continent’s major rail symposium and is attended by over 50
exhibitors and some 2,000 delegates from all major countries
within Africa, the Middle East and the Commonwealth of
Independent States (CIS) region.
Several senior members of Bradken’s Rail Division,
including General Manager, Stephen Cantwell, National
Sales & Marketing Manager, Ewen Docherty and Business
Development Manager, Allan Chandler, were on hand to
promote and discuss Bradken’s ‘Heavy Haul Solutions’,
including the design and manufacture of wagons and
locomotives as well as maintenance, parts and leasing
options.
For Bradken, and for our major mining customers, the African
region is an emerging and fast growing market for Coal and
Iron Ore mines. As Allan Chandler explains, the opportunities
presented by this growth made it necessary for Bradken to
have a noticeable presence at the event.
“This is the major rail event for the African region and it
is visited by large mining companies, rail operators,
manufacturers, suppliers and project engineering groups. In
order to capitalise on any new opportunities it is necessary
for Bradken to be visible to build the Bradken brand and
give us access to the start-up phases of these projects.”
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“Africa is emerging as a low cost, high quality
resource region where existing customers
to Bradken are developing mining operations
requiring new infrastructure,” Allan said.
The current ‘pit to port’ transport infrastructure in the county
requires bulk mineral product to be railed over long distances
and will require expansion to meet the anticipated future
demand, thus providing Bradken with the opportunity to sell
rail wagons into the region.
Bradken’s experience as a heavy haul specialist in the
Australian market, dealing with axle loads of up to 40 tonne
which are globally recognised as amongst the heaviest axle
loads used in freight rail, gives us a wealth of understanding
and knowhow which can be easily transferred and applied to
the growing freight demands of Africa.
Bradken personnel were kept busy during the event attending
to interest from all over the world including Kenya, Namibia,
Czech Republic, Ukraine, Zambia, South Africa, the United
States and China. As a result of this interest a number of
enquiries were received for locomotives and wagons which
are now being followed up on.
Bradken has committed to return to the event as an exhibitor
in 2013 to continue to build Bradken’s presence, brand and
experience in the region.
The Bradken team at Africa Rail (L-R): Allan Chandler, Stephen Cantwell, Ewen
Docherty, Region Manager – Africa Phillip Rhodes, and Account Manager
Herman Bosman.
marketing
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AFRICA RAIL 2012 JOHANNESBURG